Growth breakthroughs come by anticipating change,embracing outside-in thinking, being challenging of the status quo but above all being committed to delivering differential excellence
Strategic Proposition Development
To remain competitive in the global economy companies need to accelerate the pace of innovation. Businesses under pressure to deliver growth are constantly seeking new opportunities. We work with clients to achieve growth breakthroughs, by understanding emerging needs and opportunities, at times looking to other industries for inspiration as well as competitors. We help harness creativity within the organisation, applying a range of workshop style techniques to collaboratively develop and build differentiated propositions that provide a distinct competitive advantage
Understanding the changing landscape
Understanding the changing landscape involves providing an overview of markets: competitor businesses: product and solutions: best in class practices from around the world: client needs and trends defined through research
We consolidate the overview of the 3 C's - competitors, clients and company today - to define strategic options for the business - fixes needs for business today and tomorrow.
Innovate, Develop and build propositions
We apply the competitive gap to work alongside the team to arrive at answers to the following questions:
- What do you want to be and where do you
sit in the competitive landscape?
- Which segments should you serve?
- What are the capability requirements - people, processes, products and channels
- Which niches offer the best fit for solutions, product offerings and what are your gaps?
- What should your online offering be?
- What are the options for international expansion?
- How should you organise to capture the opportunity?
- How do you go to market?
Answering these questions involves an 'outside in research based approach' working with expertise across functions. We group customers into segments, define needs and apply them to define the over-arching insight that shapes development of the proposition. In turn the proposition shapes communications, capabilities, culture and corporate responsibility
During the build phase we set up the build plan to ensure joined up delivery of the proposition, acting as custodians of the proposition working across functions and project managing key strategic initiatives