Contact:sd@dinconsultants.com
+44(0)207-823-3893
About us
Home
Way we do business
What sets us apart
Our work
Our services
Proposition
Marketing and brand
People brand development
B2B business development
Investor relations
Ventures
Thinking
People
Contact
Blog
You are here
Our work
Lead mutual
Leading UK Mutual Insurance Company
Growth was a key issue for one of the leading mutuals. Having expanded into several new business areas eg. banking the mutual found itself at a competitive disadvantage - GI and with profits were mature businesses offering limited growth. Following an internal reorganisation, the scope was to transfom the proposition functions to become leaders of growth
Din Consultants - Interim Director - Proposition
Provided leadership, restructured team to be better integrated into other functions, developed measurable mindset change
Undertook review of segmentation and business lines - GI, Investment, Banking - identified businesses to exit
Developed and prepared business case of affinity business turn-around
Developed the with profits turn-around to comply with TCF - managed implementation including all internal/external marketing and communications
Implemented streamlined brand and financial management processes
Restructured partner agreements - improved budget efficiency
Outcome
Facilitated board understanding of key transformations - exiting businesses where competitive advantage was weak - developed propositions for growth to increase revenue several fold. Turned -around function reputation and integration into other functions.
Key focus:
Harness creativity for growth
Proposition and business build
Market
Manage change