Management consultancy
A top 10 global management consultancy with major strengths in process management and IT build, identified an opportunity to develop brands in the online environment.  The result would be a portfolio of services offering a total solution for clients.

Din Consultants role - as associate consultant

We were able to offer two streams of knowledge, resources and skills across the project.  The first involved contributing to the Management Consultancy house across EMEA territories.  The second, was working directly with Consultant's clients.

Management consultancy contributions::
  • Define the brand equity that could leverage 'e-business' strengths and implement go to market strategy
  • Develop intellectual property around 'business models and brand strategy' for e+ environments
Client contributions::
  • Lead marketing team in developing the marketing inputs for the business case for a pan-european wealth management service
  • Define strategic aspirations covering target segments, value proposition development, differentiating factors analysis, expansion planning, product and service portfolio creation, enhanced channel distribution
  • Commence business build and define market entry launch

Increased consultancy's engagement billings and developed intellectual capital for first ever end-to-end strategy, which became part of the worldwide best practise
Develop 'innovation and brand'

solution for one of the top

global management consultancies
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