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Pan-european e-wealth business start-up targetting new affluents A top 10 private bank had commenced implementation of their strategy for starting a new pan-european new affluent e-wealth business. The front office effort needed to evolve and be better aligned to the business objectives. Deliverables Din Consultants role as an Interim Commercial and Marketing head: Conduct review of the go to market approach for the front office, research and assess skills mix with the contect of the business objectives - define and fix gaps Implement a 'quick-fix' solution to enable the soft launch to take place and set about developing the main launch strategy in parallel to this Commission a segmentation study to better understand client needs and construct the brand architecture. Apply client insights to enhance the offering Work with cross functional heads to develop the proposition across the business value chain Consolidate the agency partners, implement new processes, redirect marketing Redefine IT requirements and provide relevant input for managing the business risk Undertake workshops to achieve mindset alignment and motivate team Outcome Successful soft launch resulted in increased marketing budget efficiency, improved human capital cost base and set the scene for introducing a customer aligned business build		Key focus: Fast track function deliverables Innovate to meet client needs Undertake key fixes for build today Define fixes for business tomorrow