Growth Propositions

Executing the growth strategy requires one or a combination of propositions to bring about new solutions, businesses, channels, brands, markets and segments. It could be starting a new entity, or transforming or expanding the existing business. Whatever the growth stage, we help you understand the changing landscape, define ideas and commercialise them.

Our approach is collaborative, designed to co-create distinctive and compelling propositions for why customers should embrace a business. Through a series of co-creation techniques, we unleash untapped innovation across functions, enriched with our own thoughts and those of other stakeholders and customers.

We validate the concept and define the blueprint, help to build and embed the proposition architecture in the DNA of the organisation addressing capabilities, channels, culture, customer experience and communications. This framework shapes the business model and the purpose of the organisation. We take the proposition to market, developing the brand and marketing strategy and undertake business development. Key learnings enable the team to iteratively develop and enhance the offer.

As global growth rates challenge the growth of the financial services sector, we help organisations determine key areas of product and segments to build compelling propositions that increase the pool of existing customers, steal market share or convert non-customers.

To discuss how we can work with you to create and commercialise ideas to grow your market share please contact us.